Tiffany Pattinson - Beyond Sustainable Fashion (Bilingual)

Feiy 2020-04-02 22:57:45

  Interview  

Tiffany Pattinson

Hello! Today Tiffany Pattinson share with us a vision of sustainable fashion that goes way beyond sustainable fabrics and processes, a social enterprise project born from passion and empathy.



Can you tell us more about the brand Tiffany Pattinson? What are the main values behind your work? 你可以跟我们谈谈Tiffany Pattinson这个品牌吗?您作品背后蕴含了哪些主要价值观?


It is all about sustainability. Bringing positive impact on the environment, culture and society is the main value of the brand.

In Tiffany Pattinson, we aim not just to create sustainable designs but also to build a lifestyle that will help consumers to shift to a consuming habit that will bring harmony to the ecosystem rather than exploiting it. It sounds strange for a brand to say so, but we are not created to profit from sales, it is a social enterprise that encourages sharing (rentals of garments), caring (do volunteer work with charities for our store credit), appreciation of our nature and traditional craftsmanship. In addition, I speak for events and fashion weeks globally helping to spread the concept of sustainable living among designers and consumers.


这一切都与可持续密切相关。为环境、文化和社会带来积极影响是我们品牌最重视的价值。

在Tiffany Pattinson我们的目标不仅仅是设计可持续时装,更要建立一种新的生活方式,帮助消费者从剥削生态系统的消费习惯转变为与之和谐相处。也许对于一个品牌来说这样有些奇怪,但我们不是为了盈利而生。在这样一个社会企业,我们鼓励共享(服装租赁),关怀(以店铺的名义为慈善组织做志愿者活动),欣赏我们的大自然以及传统手工艺品。另外,我会在一些活动和国际时装周上演讲,向设计师和消费者推广可持续生活的概念。


 



What is the impact you expect to have on the society and/ or environment thanks to your work? 你想通过你的作品为社会和环境带来什么样的影响? 


Rising of awareness on social issues, preservation of resources & traditional craftsmanship and switching of consumption habits are some of the expected impact. Most of my consumers and audience of my speech have been sharing with me how they are making more conscious choices on purchases and living a greener lifestyle.

With my aim to play a bigger part in converting the industry to 100% sustainable production and zero waste to landfill, the brand is joining forces with bigger companies and organisation working on disrupting the industry for better.


预期想要达到的一些影响有增强社会意识、资源和传统手工艺品的保护以及消费方式转变。我的大部分顾客和演讲听众都与我分享他们如何做出更有意识的购买决定以及采用更绿色的生活方式。由于我志在将时装业转型为100%可持续生产和零浪费,品牌正在与更大的公司和组织通力合作更好地改变时装业。

 

Why the world of fashion? Have you always been attracted by fashion and the clothing industry? 您为什么会踏入时尚圈呢?您是否一直都对时尚和服装业很有兴趣?


My childhood had mainly been me being a kids’ wear model, moments with my mum with her passionately sharing magazine images of runway looks and jewelleries, bullied at school expect during art classes, winning design competitions… I believe they all share some influences. I have always been fascinated by how a great design can lift up spirits, put smiles on faces and confidence at hearts.


我的童年主要由以下这些场景构成:做童装模特、我妈妈总是很热情跟我分享杂志上走秀款和珠宝的图片,在学校除了艺术班以外的地方受到欺凌,在设计比赛上获奖……我相信这些都是原因的一部分。我总是惊艳于一个精彩的设计就可以振作精神,给人们带来欢笑与信心。

 

What’s your personal opinion on fast fashion brands like zara and h&m? 你对于zara和h&m这类快消品牌有什么个人见解?


I have spoken for h&m sustainable department in a few events and had built a closer relationship with them, which helps me to understand better what are directions of fast fashion companies and as independent designers how can we contribute to support their change.

With big global companies like h&m migrating to sourcing and producing sustainably, they can bring a tremendous financial support in sustainable innovation and this will help to make sustainable production resources more accessible for independent designers as well as to attract businesses along the chain to shift to conscious services to cater the needs.


我曾经在一些活动上为h&m的可持续部门讲话并与他们建立了亲密的合作关系,由此我更好地了解到快消公司的发展方向以及作为独立设计师,我们该如何帮助他们做出改变。当像h&m这样的国际大公司向可持续生产转型时,他们可以为可持续创新带来巨大的财政支援,同时这也会让独立设计师更易取得可持续生产的原材料、吸引更多生意向更有环保意识的方向转型来迎合他们的需求。

 

At the end, businesses are money driven, thus consumers have the power in their hands to direct the industry to a greener future because after all, it’s just about demand and supply. Instead of pointing fingers, as consumers, we should all reflect deeply on our purchasing habits too: stop over consuming, stop being lazy and check on the company and product labels before any purchase, buy only sustainable products and help others around you to be a conscious consumer.

With the effort put in from both ends at the same time, the future of a 100% sustainable industry will be much closer.


最后,商业是由金钱驱使的,因此消费者手中握有将产业引导向更绿色未来的权力,毕竟归根结底这就是供求关系。作为消费者我们不应该推卸责任,我们应该同时深刻反省我们的消费习惯:不要过度消费,不要在购买前懒于查看制造公司和制造标签,只够买可持续商品,帮助你周围的人也变成一个有环保意识到消费者。当生产者和消费者同时努力时,100%可持续产业的未来将会变的更触手可及。

 

What would you say to people to convince them to buy less from those brands? 你想对人们说些什么来说服他们少买一些那些品牌的商品? 


Everyone have their own financial situation and these brands do offer an nice affordable option. As a designer who loves to see people enjoying fashion, I would say it’s not about these brands, but buy only what is produced sustainably and please always ask the question of  ‘Do I really need it and will I make the most out of it or do I just want it?” before any purchases.

On the other hand, my friends working in the industry and I are more than happy to help create more looks from the existing wardrobe by styling and upcycling for anyone who is interested in living a more sustainable lifestyle without compromising the fun of fashion.


每个人都有自己的财务状况,那些品牌确实提供一些更优惠的选择。作为一个热爱看到人们享受时尚的设计师,我想说的不是要联合抵制这些品牌,而是只买可持续生产的商品,以及在买之前别忘了问问自己“我是否真的需要?我是否能最大程度使用它?还是我就是想试试它?”

另一方面,我和我那些从事这一行的朋友们都非常乐意为那些想要更可持续的生活方式却不想放弃时尚乐趣的人们设计、升级改造更多服饰。

 

What's your personal background, what are the key moments that led you to choose this path, to dedicate your life to bring change? 请谈谈你的个人背景。有哪些关键时刻让你选择这条路,致力于做出改变?


My days being a bully victim made less depressing the day kids from the minority groups at school opened their arms for me. It is the biggest moment that led me to dedicate my life to bring a change.

Once you were on the receiving end of cruelty and you have received kindness from others that come to your rescue, there will be nothing else you want to do besides paying it forward with what you have.

My friends from different minorities have also introduced me to their beautiful traditional crafts. Since then, I have put helping to share and preserve heritages of all cultures a mission of mine.

Besides that, the rewarding feeling of pure happiness when I see smiles on faces as I voluntary work in school for disable children, rescuing my fox from fur farmers, encouraging words and recognitions all fuel me to keep going despite any obstacles. 


有一天学校少数民族的孩子们向我张开手臂,我曾经身为校园欺凌受害者的日子不再那么阴暗压抑,也是在这一天我决定要一生都用来做出改变。如果你曾是暴力受害者,当你感受到别人的温暖并来拯救你,此时你最想做的就是用你所拥有的一切来将爱传播出去。

我那些来自不同少数族裔的朋友们向我介绍他们美丽的传统工艺品。从那时起,我就将分享并保护所有文化的遗产作为我的人生使命。

除此之外,当我在残疾儿童学校做志愿者时看到孩子们脸上的笑容感受到纯粹的喜悦、从动物毛皮制作农夫手中救下狐狸时、激励的言语和认可都让我信心满满、一往无前。

 

What are the next steps you would like to take in the field of fashion to keep growing your positive impact? 为了继续增长积极影响力,在时尚界 你下一步会是什么?

To keep on speaking for the sustainable causes, help other designers to switch to sustainable production and visit more traditional craftsmen and see what can I do to help preserve their heritage.

Perhaps starting a video documentation of the process will be an interesting way too. I have been on national TV featuring me visiting tribes in China, which had then sparked interests of other designers in these beautiful craft.

继续为可持续事业宣讲,帮助其它设计师转向可持续生产,拜访更多的传统手工艺人,看看我可以为保护传统做些什么。也许拍摄一部纪录片也会很有趣。国家电视台曾有一个关于我拜访中国部落的专题作品,激起了其它许多设计师对这些美丽工艺品的兴趣。



 

What's the greatest challenge you have to deal with in your work or as a change maker? 在你工作中或作为一个改变着你遇到的最大的挑战是什么?


The greatest challenge is the greed of some people. It has been very disappointing to find people taking advantages of your kindness to benefit themselves in the most selfish way. Besides these people, whom usually will be taken care of by re-directing them with lures of the money and ‘fame’ that they greed for to do some good, other problems are not much of a problem because most of the people are still kind with a compassionate heart.


最大的挑战是一些人的贪欲。当我发现有人用最自私的方式利用我的善意为他们自己盈利时,我十分失望。这些人通常需要金钱诱惑或者他们是在做好事这样的“名声”,其它问题其实都不成问题,因为大部分人都怀有一颗慈悲的心。

 

Once you show them what is happening and how they can be part of the change, almost all people take actions immediately and it can go from consuming one less plastic disposable item a day to shifting their business or career completely for sustainable clauses.


一旦你向他们展示现在正在发生的事以及他们如何可以变成改变的一部分,几乎所有人立刻采取行动,他们可能从每天少用一件一次性塑料制品到彻底将他们的事业转变为可持续的事业。


 

Which person or which project has been or is a great source of inspiration in your job or in your life?

哪个人或哪个企划是你职业或人生中最重要的灵感源泉?


My rescued baby fox, it’s neither a person nor a project but it reminds me daily that we humans are accounted for the suffering of these innocent creatures with selfish behaviours that leads to global warming and depletion of resources and species but at the same time we have the power to make it right again if we try hard enough.

It’s beauty, the way it interacts with its surroundings and friendliness also influences highly in my creations

.

我救下的那只小狐狸。尽管它两者都不是,但它每天都提醒我我们人类要为这些正在遭罪的无辜生物负责,由于我们自私的行为,导致全球变暖、资源损耗、物种灭绝。但同时,只要我们努力,我们就能够使一切都又变为对的。

美与它周边一切互动的方式和它的亲和力也深刻印象我的创作。



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